Email Marketing 101 - Grow Your Reach, Grow Your Business

Join my presentation where I discuss the importance and benefits of incorporating email into your online marketing strategy. I also provide instructions for creating the 3 most important components of a successful sales campaign that builds your list and converts online traffic to clients, on autopilot!

Courtney Smith

Building a Non-Traditional Capstone Experience

Capstone is one of the ways that an OTD student interested in non-traditional fields can increase their exposure and create opportunities for learning in areas like rehabilitation technology. Join Lisa and Lauren as they share their practical experience from the classroom to the clinic. They'll share best practice for creation of a non-traditional Capstone. This session will give you practical action steps for creating your Capstone experience! If you’re not an OTD student, this session will also give you ideas for connecting with companies in rehabilitation technology for special projects and potential future roles.

Lisa Bagby

Lauren Sheehan

The Future of Telehealth is NOW: Policy and Practice

Telehealth has existed for over a decade, however, the pandemic has accelerated its adoption in a variety of different areas of healthcare, including rehabilitation. In this fireside chat, long time telehealth champion and policy expert, Tammy Richmond will give an overview of the evolution of telehealth policy as it relates to PT, OT and SLP, now and in the future. She will give us a sense of the future of telehealth practice and the policy supports that are necessary to allow greater access to virtual visits to clients that need our rehabilitative services.

Tammy Richmond

Starting a Telehealth Practice from the Ground Up

The session “Starting a Telehealth Practice from the Ground Up” will give you all the necessary steps to open a telehealth private practice from the very beginning. Learn about the technology required to put your systems in place. Also, dive deep into the part where most practitioners get stuck: How to find telehealth clients. Learn how to market an online practice and set yourself apart from the competition.

Dr. Reina M. Olivera

Occupational Therapy and Game Accessibility: OTs Role in Commercial Game Development and Use in Client Interventions

Occupational Therapists can play a key role in the development of accessible commercial video games! With 214.4 million gamers and counting in the U.S. as of 2020, it is no surprise that many of our current and future clients are seeking to return to playing Halo, Fortnite, and more post-injury. This workshop will explore the basics of leveraging video games in practice to produce effective client outcomes. It will also discuss the role that occupational therapists can play in ensuring that future commercial games are accessible through partnerships with major technology companies like Microsoft and Xbox Game Studios.

Kaitlyn Jones

Develop Your Product Management Toolkit in 90 Minutes

Broaden your career impact by learning product management skills to supplement your rehabilitation background. Join us in this collaborative, virtual workshop to understand the product management role and stages involved with growing a product from idea to fruition. Leave the workshop with new skills, innovative ideas, and an understanding of working in a cross-functional, inclusive environment!

Esha Joshi

Julie Chang

Understanding Product vs Project Management Roles

Chris Bardos

Healthcare to Tech: Career Transition Tips & Tools

Learn how to access the hidden job market, switch careers and land a new role with career coach, Shannon Ratay. Shannon is a Career Consultant, Executive Coach, Facilitator and Workshop Leader. This session will advise attendees on best practices for an effective job search and will help therapists understand how all of their talents, passions and skills can work together to create a career and life that speaks to the whole of who they are. This session will cover problems with the traditional approach, how to identify "hidden jobs" and the keys to success to land you the role you're looking for.

Shannon Ratay

Building a Network to Find Your Niche

This talk will allow you to walk away with the tools to create your own personal brand as well as methods and techniques for utilizing online networking to transition into the world of health tech. Additionally, you will learn how you can apply your current skillset to any field you desire to enter.

Hanna Paul

Turn Your Start Up Idea into Reality

In this talk, Benga will take you through the steps needed to take your idea and turn it into a full-fledged startup. You will receive specific advice and resources for starting and developing your rehab technology startup.

Benga Adeeko

Crafting Your Resume to Speak to Who You Are

Resumes that land interviews showcase how you are the person that will solve the hiring manager’s “problem”. In this skill building workshop, you will discover how to dissect a job posting to identify keywords and the specific needs of the position. Then, you will learn how to craft a branding statement and identify key accomplishments that grab the attention of hiring managers!

Donna Lampke

Bringing a new product to market: Everything you need to know to do it successfully!

You have an idea for a new product. Now what? This presentation is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this presentation is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Note that this session is a pre-recorded session that is Part 1 of 2. The second part of the session is available for purchase at nytherapyguide.com.

Iris Kimberg

Becca Davison

Integrating Advanced Technology Throughout the Continuum of Care

Advanced technology has existed in the field of rehabilitation medicine for years, however, consistent and effective integration continues to be a challenge for many rehabilitation settings. Despite consistent claims of safety, feasibility, increased repetition in desired skills, and popularity among clients, this treatment paradigm has not surpassed conventional treatment as the standard of practice. This course will incorporate opportunities for technology assessment and sharing of success stories from clinicians who are integrating advanced technology effectively in their areas of practice to improve client outcomes.

Wendy Warfield

Lauren Sheehan

Kristin Nuckols

Natalee Takasumi

Technology Acceptance and Usability in Rehabilitation

In this session, we are going to identify the main theoretical frameworks used in technology acceptance and usability studies; describe the principal methods for measuring technology acceptance and testing usability; and recognize, through some examples, how technology acceptance and usability have been investigated in rehabilitation.

Dr. Adriana Rios Rincon

Dr. Antonio Miguel-Cruz

How the Therapeutic Process Mimics Design

While transitioning into the User Experience Research world from a career in Occupational Therapy, Jonas Raider recognized that there were far more crossovers of information that existed between the therapy and design world than previously expected. A common thread of thinking when working through a user research proposal and project involves outlining the process along design thinking principles. In his presentation, Jonas will speak to the similarities that exist between these two areas of practice with examples that span his therapeutic and design knowledge.

Jonas Raider

Leveraging UX Research to Build Meaningful Products

Want to work on a team that designs products and experiences that will improve people’s lives? You need to spend time getting to know the people you want using your products. Dive into the world of User Experience Research with Marieke -- learn what it is, why it matters, and how to put your clinical skills into practice. Marieke will share common research methods, interesting findings about how people use technology, and why an understanding of human psychology comes in handy.

Marieke McCloskey

The Power of Gamification: Lessons Learned Developing Novel Rehabilitation Technology

Sixty-five percent of U.S. adults regularly play video games. Wouldn't it be great if we could create therapeutic experiences that have similar levels of engagement? In this presentation, you will learn how to use the principles and process of games design to create engaging therapeutic products for patients. Elan will share personal experience as a physical therapist and product designer, with examples of failures, successes, and unexpected surprises.

Dr. Elan Schneider

How to Build an App From Start to Finish

From outside the world of rehabilitation, Carla was in the adaptive clothing business when she recognized the importance of therapist recommendations to their patients on products, services and resources to increase patient health and safety. Carla recognized an opportunity to create a tech product that allows therapists to find, store and share recommendations with patients, family members and colleagues. Carla will share her journey of creating an application from start to finish, including innovative ways that she has included therapists in the process of app design and improvement. If you have an idea for an app, don't miss this "how to" session!

Carla Macklin

How to Build a Business (in Tech or Not!)

"Well, I have this idea ..." And, so starts the entrepreneur journey for so many rehabilitation specialists. Join OT Entrepreneur Business Coach, Trish Williams, and learn about the first 5 steps you need to take to start building your business and getting paid your worth!

Trish Williams

Using Technology to Amplify your Practice

This talk will provide an overview of how technology can amplify all aspects of your speech, language, and cognitive therapy practice. We will look at applications of technology in the clinic setting, within patient home programs, and during your collaborations with peers. We will discuss Constant Therapy as an exemplar program that can improve productivity for clinicians and provide patients with evidence-based homework beyond the therapy setting.

Jordyn Sims Pierce

Growing Your Online Community and Bringing Value

Have you been noticing more and more Facebook groups, virtual meetups, and membership-based online clubs? Technology has been evolving to reflect our basic desire to be part of a community—and savvy businesses are evolving to incorporate this trend into their business models. In this "fireside chat"-style session, Sarah will discuss how she built a community around the OT Potential brand. They'll discuss what has worked, and what has failed—and they'll delve into some resources that have been helpful throughout the OT Potential journey. Learn how to incorporate these learnings into building community around your specific technology!

Sarah Lyon

Telehealth: Best Practice in a Virtual Environment

This panel of seasoned telehealth practitioners will discuss how to navigate virtual care in the current environment; what should be considered telehealth "best practice" as therapists take on virtual care.

Ellen Morello

Jayna Niblock

Jill Shook

The Consumerization of Healthcare

Technology has evolved over the last decade making the delivery of healthcare more accessible and enabling providers to better meet the needs of their patients. COVID has expedited this consumerization, forcing providers to meet patients where they are. Join Origin's Clinical Director, Liz Miracle, PT, MSPT, WCS as she shares how physical therapists can approach this shift toward consumerization and the tools and strategies Origin has implemented to better meet the evolving patient needs.

Liz Miracle

Creating the Path: App Development

Join Nirtal as he reviews his path to becoming a start-up founder and CEO of a digital health company with a focus on musculoskeletal app creation. He offers great perspective on the future of digital health in rehabilitation and has a challenge for therapists - get involved now!

Nirtal Shah

Creating the Path: Clinical Product Creation

Join Raad as he shares his interest in patient engagement and design, working on cross functional teams, bringing insight about patient experience to the process of creating a digital product and how he turned that into a role within multiple healthtech companies.

Raad Shebib

Creating the Path: Project Manager

Join Alexa as she shares her journey from clinical roles to UX training and joining Amazon as a Project Manager.

Alexa Barbosa

Creating the Path: Informaticist and Physical Therapy Professor

Join Sam as he shares his diverse experience in IT management, systems engineering, informatics and uses this background to inspire students interested in the intersection of physical therapy and technology.

Sam Pak

Creating the Path: Regional Clinical Education Manager

Join Angela as she shares her experience from clinic to joining Permobil as a Regional Clinical Manager.

Angela Regier

Creating the Path: Clinical Training and Business Development Manager

Join Matt as he reviews his role transition from clinical practice to business development and training for robotic exoskeleton company, ReWalk.

Matt Fuller

Creating the Path: Clinical Specialist and Founder of OTech Canada

Join Shahrose as she discusses her recent experience shifting gears from student life to new grad and now as a Clinical Specialist, supporting clinical trials for start-up Cala Health.

Shahrose Aratia

Creating the Path: Product Inventor

Join Matt as he discusses how he took his frustration about lack of access to an appropriate assistive device to a product invention. Matt will discuss his process of ideation, working with an incubator, applying for a patent and getting ready for beta testing all during a pandemic.

Matt Cumella

Creating the Path: Entrepreneur and Leader in Telehealth

Join Tammy as she reviews her robust career including starting Go2Care, an innovative online platform, becoming a leader in telehealth and using her experience to consult with other technology companies to provide guidance and serves as an advisor for several health tech start-ups.

Tammy Richmond

Creating the Path: Senior Clinical Research Coordinator

Join Johanna as she discusses her road to becoming a researcher, her experience with publication and her interest in robotics, spasticity and upper limb management after stroke.

Johanna Chang

Creating the Path: Online Content Creator - World of OT

Join Ushma as she shares her transition between practicing as a School Health Occupational Therapist to using her entrepreneurial spirit to create online training and materials for other OTs in pediatric practice.

Ushma Sampat

Creating the Path: Clinical Content Manager

Join Siena as she talks about her experience from clinic to start-up in medical devices to working on a digital health solution for Rally Health within United Healthcare.

Siena Conde

Creating the Path: Product Manager

Join Marla as she shares how she saw a need for increasing access to care for physical therapy patients while improving operational efficiencies for physical therapy clinics. Dr. Ranieri will share her journey into technology as the current Chief Development Officer of BetterHealthCare and one of the founders of BetterPT.

Marla Ranieri

Creating the Path: Senior Clinical Telehealth Program Manager

Join Ellen as she discusses how she came on board with Physera (aquired by Omada), became an expert in telehealth delivery and manages a team of PTs around the country performing telehealth therapy.

Ellen Morello

Leveraging Technology To Pursue Work You Love

Is the tech industry calling your name, but you don't know where to start? We got you. Whether you’re looking to make a full career pivot, cross-over into a role that requires you to have technical skills, or level up in your existing role, join us and figure out how we can help!

About General Assembly: At General Assembly, we offer a new model for learning modern skills, which features emerging content taught by top practitioners with real-world experience. Our global network not only brings people together – it takes advantage of a new kind of learning-by-doing. Through our curriculum, entrepreneurs receive a pragmatic and multi-disciplinary education at the intersection of technology, design, and business. By connecting entrepreneurs, expert instructors, and motivated thinkers, we're cultivating a multi-faceted community of like-minded individuals united by common goals, shared experiences, and the occasional dance party.

Loy Wierzba

Tiani McCarthy

Arianna Aldebot

Entrepreneurship 101

The grandiose talk of starting a business must be preceded by a more fundamental question: how does one know if they’re an entrepreneur? Peeling away the romantic gloss, what’s really involved in starting one’s own company and what makes for a successful founder? In this talk, life-long entrepreneur Sheldon Fernandez, CEO of DarwinAI, will answer such questions: why you might choose to be an Entrepreneur; what you have to understand about yourself, what you have to understand about others; what you have to understand about business. Join us for what promises to be an interesting event.

Sheldon Fernandez

Age Tech: Solutions to Enhance Aging-in-Place

In this keynote, you will learn what age tech is, what are some examples for products and services that are available today, and where you can find them.

Keren Etkin

Start-up 101: From Seed to Exit

Aliya Ramji

Real Talk: Is Start-up Life for You?

Join four therapists that have worked in multiple start-up environments for this engaging panel on what start up life is REALLY like. Raheema, Siena, Raad and Emma will discuss how to navigate a different business structure than that of the clinic, what to expect related to roles and duties in a start-up and how to set yourself up for success in a start-up environment as a PT, OT or SLP.

Raheema Hemraj

Raad Shebib

Emma Brady

Siena Conde

Hiring in Healthtech: A CEO's Perspective

Join us as we speak with three healthtech CEOs about what matters the most when hiring for startups, what they look for in hiring clinical professionals for non-clinical roles, and what value they feel rehabilitation professionals can bring to their teams.

Ruth Poliakine Baruchi

Rachel Francine

Carine Carmy

Demystifying the Patent Process

Abigail will discuss what a patent is, what the patent process entails, and why patents are an important business asset. Abigail will also touch on other techniques for protecting intangible business assets, including trade secrets, trademarks, and copyrights.

Abigail Holman

The Oxytocin Effect: Why Women Need to Lead Companies

Rachel Francine

The Explosion of Digital Health

The COVID-19 pandemic has led to a catapulting of the digital health industry with unprecedented funding, activity, and innovation in the space. During this session, we'll talk about some of the most notable trends and innovations that technology is enabling in healthcare and the acceleration in adoption of virtual care solutions.

Nabomita Dutta