Ginna Baik has had over a decade in senior care and technology with a mission to provide scalable technology and services to underserved populations. She has worked with a social platform startup to leading innovation and resident technology with a national senior care provider, and most recently building the senior care business practice at a national technology solution provider. With her new role at Amazon, she is leading Alexa smart properties business focused on senior living. Her experience includes the deployment of internet cafes at Atlanta Housing Authority properties, leading national resident tech strategy at Emeritus Senior Living (now Brookdale) and advising hundreds of leading senior care providers from life path communities to all levels of care. Ginna is an executive board member at America’s Society on Aging and the Chairman of the board at OATS (Older Adults Tech Services), an affiliate of AARP. Ginna lives in sunny San Diego with her husband, her Cockalier dog and two teenage children.