Iris Kimberg

MS PT, OTR

Iris Kimberg MS PT, OTR is no stranger to the business world. She started her first company, HTA of New York, Inc. from scratch 35 years ago, at a time when therapy agencies as we know them today did not exist. When she sold the company in 1996, it had three branch offices, 700 affiliated therapists and was generating $14 million in revenue. During the time when Iris was under a non-compete clause and not able to work in the industry, her idea to be a consultant was born. “After the initial thrill of not working wore off, I realized how much I missed interacting with all the therapists I had grown to know through my company. So they began to call me at home, and eventually the talk would turn to therapy.” I clearly saw that there was a need for a consulting company where therapists either already in private practice or thinking about private practice could turn to for advice in this rapidly changing and competitive health care market.” Then 9/11 happened and the 14 OT and PT practices in my Downtown NYC neighborhood were destroyed, shuttered or damaged. I immediately began consulting with them to help get them back into business and have not stopped since.

Feb 20 - 5:15 PM PST Inventor

Skill-Building Workshops

Bringing a new product to market: Everything you need to know to do it successfully!

You have an idea for a new product. Now what? This presentation is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this presentation is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Note that this session is a pre-recorded session that is Part 1 of 2. The second part of the session is available for purchase at nytherapyguide.com.

5:15 PM PST

Saturday February 20

Bringing a New Product to Market: Everything you need to know to do it successfully!

You have an idea for a new product. Now what? This presentation is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this presentation is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Note that this session is a pre-recorded session that is Part 1 of 2. The second part of the session is available for purchase at nytherapyguide.com.