James Li is the co-founder and CEO of Mighty Health, the first exercise, nutrition, and wellness platform designed specifically for adults over 50. Mighty Health is backed by Y Combinator, Vivek Garipalli (Clover Health), NFL Hall of Famer Joe Montana, RRE Ventures, and NextView Ventures. Previously, James co-founded Encore Alert, a social media analytics platform that helped executives at brands like IDEO, Under Armour, and the American Cancer Society identify and act on their top opportunities and crises each day. In March 2016, Encore Alert was acquired by Meltwater, the leading media intelligence platform. James also regularly writes and speaks about practical startup tactics at his site, JamesLi.com, and his work has been featured in the Washington Post, TechCrunch, NPR, and Bloomberg.