As Director of Best Buy Health at Best Buy Canada, Sara Aghvami leads a team committed to enriching older adults' lives through technology. In her role, Sara develops strategies and business models through partnerships with health care providers, senior living organizations, clinicians, and researchers to drive positive benefits for consumers, businesses and communities. Last year, Sara led the launch of Assured Living, a wellness monitoring solution to enable aging in place for older adults and peace of mind for caregivers. She has also lead the creation of Digital Citizen, a digital literacy and technical support program for residents in senior living.

With more than 20 years' experience in retail and leadership, Sara is an expert in technology commercialization, omnichannel logistics, service offerings, customer experience, and humanizing processes to gain customers for life. During her time at Best Buy, Sara has led new service offerings such as trade-in programs in stores, established secondary retail markets, radically improved customer experiences including national home delivery through implementing the voice of customers, and delivered significant service transformations.

Sara believes staying human and relevant in any industry drives business success and community trust – she is motivated by creating meaningful change. Sara is passionate about mentorship and helps young professionals identify their personal brand and find success while pursuing their career aspiration.

Sara lives in Port Moody, BC with her husband. They enjoy discovering different parts of the world with a lens on art, history, and culinary scenes.